From the 25 May to the 26 June 2016 and coinciding with the first month of the International Architecture Exhibition, Venice will stage the first design fringe festival spread around the town.
Historic buildings, hidden cloisters, design boutiques, private galleries and unexpected places will become the cardinalpoints of DESIGN.VE design walks through Venice, a new format devoted to design and providing a wider look atthe design world.
It is characterized by the alternation of proposals by emerging designers and those of well establishedbrands, industrial serial products and unique works or limited editions, site-specific installations and collective exhibitions of contemporary design or design names that go down in history and have become real international icons.
What joins together ideally the points on Design.Ve map is the will to provide a heterogeneous range of choices representing design in a broad sense and looking into the cultural, ethical and social references that generated it.
Design.Ve stems from an idea by Francesca Giubilei and Luca Berta, who are independent curators and the founders of Veniceartfactory.
The members of its scientific committee are Joris Montens, Ilaria Ruggiero, Francesca Valente, Nannet van der Kleijn and Michela Zucconi.
Samantha Punis and Giovanna Felluga of AtemporaryStudio were invited to cooperate as consultants and communication managers and then participated in the coordination of creativedirection.
On the basis of this structure, Design.Ve will present the work of more than 80 designers – either independent or representing their manufacturing industries – and artists in 11 different locations concentrated around two main areas: the Accademia/Zattere area, close to some of the most important cultural sites of Venice as for example Punta della Dogana,the Peggy Guggenheim Collection and the renewed Gallerie dell’Accademia, and the Castello area, that is the cross point of the paths leading to the Giardini and the Arsenale, the Biennale venues.
The two main collective exhibitions focussing on the issue of design from two opposite point of views are Wood Obsession curated by the whole scientific committee and L’innovazione nel segno della storia/Innovation in the Signof History by Maggiore Design and under the guidance of Roberta Calarota and Simonetta Vespa will be held in Palazzo Loredan, the seat of the Istituto Veneto di Scienze, Lettere e Arti located right in the centre of the town in Campo Santo Stefano and also the main seat of Design.Ve.